DoubleClick Ad Exchange

by Jojo on 18.09.09 · 4 comments

in Sonstiges

Der offizielle Google-Blog erklärt es folgendermaßen:

We’ve been working hard to put these principles into practice, and today we’re excited to announce the new DoubleClick Ad Exchange, a step towards creating a more open display advertising ecosystem for everyone. The Ad Exchange is a real-time marketplace that helps large online publishers on one side; and ad networks and agency networks on the other, buy and sell display advertising space.

These publishers and ad networks manage and represent large volumes of ads and ad space from lots of advertisers and websites. By bringing them together in an open marketplace in which prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently. This improves returns for advertisers and enables publishers to get the most value out of their online content.

Google gibt an hiermit den Bereich des Display-Marketings weiter „fördern“ zu wollen. Natürlich positioniert man sich hierdurch in diesem Bereich damit aber auch noch stärker. Ausführlicheres dazu bei SEL.

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