In ein paar Wochen wird Google bei AdWords eine deutlich verbesserte zeitliche Steuerung der Anzeigen einführen. Nachdem das neue MSN adCenter in diesem Bereich vorgelegt hat zieht Google jetzt nach. Jennifer Slegg informiert bei SEW über die Neuerungen:
* We are releasing this ad scheduling functionality at the request of advertisers and agencies who have asked for greater campaign management control.
* AdWords’ new ad scheduling functionality will enable advertisers to drive greater returns from AdWords by providing them with more granular control over when their ads run and how much they bid.
* Ad scheduling allows advertisers to run their ads and modify their bids based on time of day as well as intra-day and intra-week cycles in campaign performance.
* Small business and local advertisers can now schedule their ads to run only during business hours.
* More sophisticated advertisers can now better capture & exploit intra-day and intra-week cycles of buyer behavior.
* We are planning to role it out to all advertisers next month.
