Bericht zu Klickbetrug

by Jojo on 19.03.06 · 1 comment

in AdWords, Klickbetrug, Werbung, Yahoo Search Marketing

Ein ganz interessanter Bericht zum Thema Klickbetrug findet sich auf der Webseite der Washington Post. Einige Ausschnitte:

After analyzing where and when each click came from, auditing firm ClickFacts Inc. estimated that 35 percent of the referrals that Radiator paid Google for stemmed from bogus traffic. Likewise, 17 percent of the leads that came from Yahoo search results were illegitimate.
Think about it: If revenue from paid links suddenly were to shrink or dry up, you could kiss a lot of Web sites goodbye.
The two most prevalent types of fraud are competitive sabotage — rivals clicking to drive up ad costs for competitors — and affiliate spam — affiliates clicking on ads appearing on their own sites to boost their share of ad revenue from Google or Yahoo.
Analysts say affiliate spam is more common and really took off after Google launched its AdSense network, which distributes paid links to thousands of non-search sites. They get a share of Google’s ad revenue based on clicks, giving unscrupulous publishers an incentive to inflate their clicks.
Cynics fear that the search engines are too afraid of how much revenue they might lose to truly commit to fighting click fraud.

But I can’t believe they’d be that stupid. They must know that if they don’t find a solution soon, this escalating crisis of confidence could cripple search advertising for years to come.

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