In einem Beitrag im Digitalpoint Forum berichtet net99 von einem Telefongespräch mit Yahoo, dabei ging es um das Yahoo Publisher Network. Das Yahoo Publisher Network ist das Yahoo-Gegenstück zu Google AdSense. Leider gibt er nicht viel Hoffnung auf einen baldigen internationalen Start von YPN:
YPN coming out of Beta and YPN going global are COMPLETELY SEPARATE. YPN will not necessarily go global when it comes out of Beta. It could come out of BETA and remain exactly as it is….or it may be available to global publishers whilst in Beta. They do NOT go hand-in-hand like so many of us believe and speculate.
The reason YPN isn’t open to international publishers is NOT just because they want the Beta program to be exclusive to US publishers. It’s because of how their sponsored search works. As (hopefully) everyone knows, the ads that you see on your site are pulled from the sponsored search results that you see when you go to yahoo.com and do a search. Well, the way it’s structured for the advertisers is different from Google. Google has a bunch of advertisers who just advertise to the world while Yahoo has a lot of them that are targeted to a specific country. So, they can’t go sending European traffic to a U.S. advertiser who has specified that they want ONLY U.S. traffic. According to the guy I spoke with, YPN doesn’t really know how to handle this currently. They’re of course working on it and trying to figure it out, but as of now, they have no solution.
My two cents judging from the phone call: it could be a while before YPN is available to international publishers.
