Mal ein paar neue News zum Yahoo Publisher Network

by Jojo on 25.01.06 · 1 comment

in Yahoo Publisher Network

Wirklich viel spannendes hat sich rund um das Yahoo Publisher Network in letzter Zeit ja nicht mehr ereignet. Jetzt gibt es bei Searchenginejournal ein paar neue Infos zu anstehenden Verbesserungen\Änderungen im Laufe des Jahres:

1. Improvements in Relevance : The ads that are shown by YPN are based upon what Yahoo calls its ‘matching expert’s. These ‘experts’ will be expanded to include :
* Contextual Engine : Targeting based upon the content of the page
* Ad Targeting : Publishers can “tag” their own site by defining their ad targeting category in the YPN admin
* User Data : Behavioral targeting or profiling (geographic & demographic)
2. Wire Service : Offering publishers payment via direct deposit this Spring
3. Expanding Invitations : Continuing on reviewing and approving thousands of high quality web publishers
4. International Rollout : Global expansion beyond the United States to English and non-English speaking countries
5. Yahoo Search Box : Publishers can add Yahoo Search to their site which will pay publishers a percentage of sponsored search revenue
6. Integration into Yahoo Answers : Yahoo may be offering its registered users the ability to earn revenue or points for contributing to Yahoo Answers and other user generated content offerings.

Die meisten werden derzeit sicherlich Punkt 4 im Blick haben. Hoffen wir einmal auf einen spannenden Frühjahr im Bereich der kontextsensitiven Werbung.

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