Yahoo´s CEO Terry Semel zur Zukunft des Yahoo Publisher Network:
Search advertising is of course an equally exciting opportunity for us. We became a leading player in just 18 months ago and we see even more opportunity in this area around some of our larger initiatives.
We have a strong road map in place for improving technologies in order to optimize relevance and matching capabilities in our core services globally. During the balance of this year, we will introduce important upgrades in areas such as advertiser and publishing self-service platforms, which we expect will substantially improve our offerings in both content match and sponsored search.
We also plan to offer new contextual targeting capabilities which would enhance our services both on Yahoo! and for small publishers throughout the Web. These initiatives are among the highest priorities within the Company and important investment in Yahoo!’s long-term growth.
Wie es scheint darf man gespannt sein, was da in den nächsten Monaten noch kommt. Konkurrenz zu AdSense würde dem Markt sicherlich gut tun.
